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Are you a pet photographer who has built a solid portfolio, but STILL isn't booking enough clients?

CRACK THE CODE TO BOOKING CLIENTS WHO CAN'T WAIT TO SPEND MONEY WITH YOU!

Successful Pet Photography Businesses Don't Just Happen.

They Are BUILT!  One piece at a time.

WITH RESULTS LIKE THIS:

It's No Wonder Our Students Are RAVING About Our Unique Approach to Growing Your Photography Business

You're about to get the confidence you need to fill your calendar, get paid what you're worth, and finally live a life of your design. 

But first...

THE MILLION-DOLLAR QUESTION

(and why it's so cringe-worthy.)

 

You've probably been asked this before. 

Maybe dozens of times. 

By your neighbor, your mother-in-law, even Dave in IT at your husband's company (you know, the one who wears a plaid shirt every single day). 

They ask it with the best of intentions. 

You try not to flinch, but it lands like a gut punch. 

Especially when you've worked your tail off, doing everything you can to improve your skills, gain traction, and cross off the next item on your miles-long to-do list. 

So...what's the question? 


How's the "pet photography" thing going?

OOOF.


 

In my mind, there's no question more anxiety-provoking for a pet photographer in the first few years of business. 

It's a question that can make you feel like a total fraud (or worse, like a flat-out failure). 

But even still...I'm glad that people are asking you. 

Because that uncomfortable question, and the ACTIONS you take to finally answer it with unshakeable confidence, hold the key to your flourishing pet photography business.  

WITH ALL OF THIS PASSION AND EFFORT,  ISN'T IT TIME YOU ACTUALLY STARTED SEEING SOME PAYOFF?

You've put in the time to learn how to shoot. You've gone through modules, you've watched tutorials, you've studied what sometimes feels like allllll the things. You've done the free model calls — given away so many free images (it's okay, we've all been there). 

With all the effort you've put into mastering your craft, now you deserve the reward. 

Can you picture it? Can you imagine yourself landing on the promised shores of the Isle of Awesomely Successful Pet Photographers?? (It's balmy. There are coconuts.)

 Imagine...

 So, how do you get there from here?

...the morning sun beaming through your curtains as you wake up to a fresh stream of inquiries from your rockin' new website, feeling 100% confident that you can knock the socks off of all your new clients.

Imagine seeing your work — on a giant acrylic, framed canvas, whatever lights you up — hanging in a place of pride in your clients’ homes.

Placeholder Image

Imagine your friends (heck, we'll even invite Dave from IT) raising a glass of champagne to toast your success, when you report back that "Actually, my pet photography business is totally kicking ass!" 

First, let me ask you a question:

What's the biggest difference between a thriving, profitable pet photographer with a full schedule of clients...and one whose inbox feels like a ghost town, with tumbleweeds blowing down its dusty, deserted streets? 

I'll give you a minute.

Think you know the answer? 

If you guessed the quality of images, you'd be wrong.

If you guessed living in a large, affluent market, you'd be wrong.

And if you guessed wizard-like Photoshop skills, an extroverted personality, or a closet filled with $20k of the latest, greatest gear? You'd be wrong.

Cause while all those things can come in handy…

They're only part of the equation. 

NEED A HINT?

TAKE A LOOK AT SOME RECENT POSTS FROM OUR COMMUNITIES:

  • I feel overwhelmed and stuck. Stuck to the point that I don't even know what my next step should be.
  • Part of my issue is procrastinating, and then when I sit down to do it, I don't know where to start.
  • The self-doubt has been putting me off, even though I know I totally just need to take the leap.
  • Loving all the amazing material in the Academy but now feeling totally overwhelmed by all I need to work on.
  • I need to start marketing and have been procrastinating—I keep freezing when I almost get there.
  • It's definitely all overwhelming and I know I'm hiding from a lot of my fears.
  • Sound familiar?

So, what is it that differentiates the most successful Pet Photographers from the rest of the pack?

It's not their images.

It's not their zip code.

It's not a rich partner, showering them with the fastest, creamiest lenses and enough Profoto strobes to light up an elephant. 

No, it's something much more elemental — something that's available to you whenever you're ready to show up and do the real work...

Successful Pet Photographers learn how to get out of their own damn way.

 

They hear the voices of fear and self-doubt, but choose to ignore them. Instead of staying stuck or paralyzed by perfectionism, they take imperfect action. They finally decide to stop playing small. 

Unfortunately, these aren't the kind of things you learn in school. Not even in the Academy, where we focus on the hard skills to master your craft and market your business.  

That's a great foundation...but sometimes you need more. 

More support. More direction. More accountability. 

More hand-holding. More ass-kicking. 

Sometimes, you need Elevate.

 Imagine...

...the morning sun beaming through your curtains as you wake up to a fresh stream of inquiries from your rockin' new website, feeling 100% confident that you can knock the socks off of all your new clients.

Imagine seeing your work — on a giant acrylic, framed canvas, whatever lights you up — hanging in a place of pride in your clients’ homes.

Imagine your friends (heck, we'll even invite Dave from IT) raising a glass of champagne to toast your success, when you report back that "Actually, my pet photography business is totally kicking ass!" 

 So, how do you get there from here?

First, let me ask you a question:

What's the biggest difference between a thriving, profitable pet photographer with a full schedule of clients...and one whose inbox feels like a ghost town, with tumbleweeds blowing down its dusty, deserted streets? 

I'll give you a minute.

Think you know the answer? 

If you guessed the quality of images, you'd be wrong.

If you guessed living in a large, affluent market, you'd be wrong.

And if you guessed wizard-like Photoshop skills, an extroverted personality, or a closet filled with $20k of the latest, greatest gear? You'd be wrong.

Cause while all those things can come in handy…

They're only part of the equation. 

NEED A HINT?

TAKE A LOOK AT SOME RECENT POSTS FROM OUR FACEBOOK GROUPS:

  • I feel overwhelmed and stuck. Stuck to the point that I don't even know what my next step should be.
  • Part of my issue is procrastinating, and then when I sit down to do it, I don't know where to start.
  • The self-doubt has been putting me off, even though I know I totally just need to take the leap.
  • Loving all the amazing material in the Academy but now feeling totally overwhelmed by all I need to work on.
  • I need to start marketing and have been procrastinating—I keep freezing when I almost get there.
  • It's definitely all overwhelming and I know I'm hiding from a lot of my fears.
  • Sound familiar?

So, what is it that differentiates the most successful Pet Photographers from the rest of the pack?

It's not their images.

It's not their zip code.

It's not a rich partner, showering them with the fastest, creamiest lenses and enough Profoto strobes to light up an elephant. 

No, it's something much more elemental — something that's available to you whenever you're ready to show up and do the real work...

Successful Pet Photographers learn how to get out of their own damn way.

They hear the voices of fear and self-doubt, but choose to ignore them. Instead of staying stuck or paralyzed by perfectionism, they take imperfect action. They finally decide to stop playing small. 

Unfortunately, these aren't the kind of things you learn in school. Not even in the Academy, where we focus on the hard skills to master your craft and market your business. 

That's a great foundation...but sometimes you need more. 

More support. More direction. More accountability. 

More hand-holding. More ass-kicking. 

Sometimes, you need Elevate. 

WELCOME TO...

IT'S TIME TO LEVEL UP, PUP.

Elevate is a six-month coaching program where you'll be guided by a coach and encouraged to take action. You won't get bogged down in more content or curriculum.

You'll spend your time doing Setting goals, taking the specific actions that will benefit your business, getting feedback, refining and repeating.  

You'll move forward, every day. You'll banish self-doubt. You'll bid farewell to feeling stuck. It's like adding rocket fuel to your business.

Elevate Resources - specific step-by-step tasks to get you quick results.

Accountability and support through regular coaching calls.

A full library of high-level detailed content for when you need it.

Plug-&-Play Marketing Templates that are ready-to-implement. 

Community and Support in our private Elevate community group.

Private, individual lifeline calls.

...because your photography business (and your dreams) deserve this!

It’s time to give your business (and your bank account!) the high-performing makeover it deserves!

 

Just like it’s done for our Elevate students:

MEET YOUR COACHES

Heather Lahtinen

If Heather was a superhero, she'd be Wolverine. With her gleaming talons she'll shred your self-limiting beliefs, freeing you to not only dream big, but to actually achieve massive success.

While it seems like giant finger-blades would be incompatible with a keyboard, Heather's also an Adobe Certified Expert in Photoshop. No stranger to teaching, she's helped students with Lightroom and Photoshop for years and is the founder of Flourish Academy. Although she comes from the world of wedding and portrait photography, Heather loves animals, especially cats and chickens, just as much as the rest of us. 

Heather and her family live in Pittsburgh, Pennsylvania. An entire closet in their home is filled with the toasty quilts Nicole dropped off as she sped south in the Uhaul, laughing maniacally all the way.

Nicole Begley

Nicole is the heart and soul of Hair of the Dog — not to mention the brains behind the operation. She has enough photography certifications to fill a bowl of alphabet soup: M.Photog.Cr., CPP, BA (that last one stands for bad-ass). So, sure, she's a great photographer, even authoring the sold-out "Pet and Equine Photography for Everyone."  

But Nicole's true zone of genius covers all things business: creating profitable price lists, sales processes that aren't slimy, automation to get your life back, and marketing that propels your business to success.

After spending too many years shivering under layers of blankets in the northeast, Nicole and her family moved to sunny Charlotte, North Carolina in 2018. There she shares a home with her husband, two small humans, and a coconut retriever (Caribbean island mutt) rescue dog named Cami. Oh, and she's also Chief of Staff to Emma the cat. Nicole admits to being addicted to travel, her horse Rocco, and chocolate martinis, and is the creator of the #selfiedog series.

Nicole Begley

Nicole is the heart and soul of Hair of the Dog — not to mention the brains behind the operation. She has enough photography certifications to fill a bowl of alphabet soup: M.Photog.Cr., CPP, BA (that last one stands for bad-ass). So, sure, she's a great photographer, even authoring the sold-out "Pet and Equine Photography for Everyone."  

But Nicole's true zone of genius covers all things business: creating profitable price lists, sales processes that aren't slimy, automation to get your life back, and marketing that propels your business to success.

After spending too many years shivering under layers of blankets in the northeast, Nicole and her family moved to sunny Charlotte, North Carolina in 2018. There she shares a home with her husband, two small humans, and a Puerto Rican rescue dog named Zoey. Oh, and she's also Chief of Staff to Emma the cat. Nicole admits to being addicted to both travel and chocolate martinis, and is the creator of the #selfiedog series.

Heather Lahtinen

If Heather was a superhero, she'd be Wolverine. With her gleaming talons she'll shred your self-limiting beliefs, freeing you to not only dream big, but to actually achieve massive success.

While it seems like giant finger-blades would be incompatible with a keyboard, Heather's also an Adobe Certified Expert in Photoshop. No stranger to teaching, she's helped students with Lightroom and Photoshop for years and is the founder of Flourish Academy. Although she comes from the world of wedding and portrait photography, Heather loves animals, especially cats and chickens, just as much as the rest of us. 

Heather and her family live in Pittsburgh, Pennsylvania. An entire closet in their home is filled with the toasty quilts Nicole dropped off as she sped south in the Uhaul, laughing maniacally all the way.

SEE WHAT'S WAITING FOR YOU INSIDE AFTER YOU JOIN US...

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Regular Support Calls

With 3+ calls a month, support will never be more than a few days away!

It's easy to hide from the work when you're going it alone. Your dog won't know. Won't ask if you've completed that one thing you swore you'd finish months ago. It's safe. And often, it's stagnant. 

Elevate isn't about curriculum, but it is about action and follow-through. There's no busywork in Elevate. You'll be busy, sure, but with the 5% of the work that actually makes a difference.

You'll be working on the things that transform your business. The things that get you where you need to be. So you can finally say with pride and absolute confidence, "Yeah, Dave...my pet photography business is crushing it!"

Component 03

Breakthrough Resources

We’ve taken all of the incredible tidbits of knowledge that our coaches have shared since the beginning of Elevate, and compiled it in the Breakthrough Resources. 

This is a treasure trove of resources!

What you need. When you need it!

 

 YOU'LL DISCOVER...

  • HOW TO IMPROVE YOUR WEBSITE
    Your website is your storefront, and is often a make-or-break decision point for potential clients.
  • IDEAS ON CREATING PARTNER NETWORKS
    Partnering with other businesses is a great way to grow our business.  We show you how in Elevate.
  • HOW TO PAY YOURSELF WITH PROFIT FIRST
    You're in business to make money, right?  Why not keep some of it?!
  • THE ART OF BRANDING
    It's so much more than colors and fonts.  You are a personal brand!

AND SO MUCH MORE...

Component 04

The Community

This application-based program is for people who mean business in their business. We only accept people willing to take imperfect action. People with an open mind. People willing to take radical responsibility for their business. And their life.

Once you join Elevate, you're invited into a private Elevate community where we'll proudly stake claim to our goals, support each other and celebrate our victories, large or small.  This will be the hub for what will become your "business family" for the next six months, and probably beyond.

You'll exchange ideas. You'll solicit feedback. You'll challenge your beliefs, test actions, and find solutions. 

“This is Great Nicole!
...But WHAT IF

I'm still building my business?!”

This is about the time where you might be saying, “Ya Nicole, but I haven’t built my business yet. Shouldn’t I do that first?" 

Yes, you should - but that doesn’t mean you have to do it on your own.

Building your business can be confusing and I can't tell you the number of pet photographers that I've seen abandon their dream because they got too frustrated trying to get this pet photography thing off the ground. 

Wouldn't it be nice to have a detailed step-by-step path to get your business built?  As well as someone (many someones, actually) on your team helping you take the right actions?

NOW YOU CAN. 

 

“Elevate has helped me select the next task, set a goal, and go for it."

I love to learn and research, almost to a fault. I'll research something all day long, but I might not take action. I think sometimes the learning is just safer and more comfortable. Elevate has helped me select a task and set a goal, and go for it. That alone has really helped me grow, both personally and within my business.  

A huge benefit was the opportunity to learn from the different coaches and what skills they offer. It's hard to know how to invest my time and money, which courses I need to learn some new technique. The beautiful thing inside of Elevate, depending on what my needs are at one particular time, I can ask a specific coach for advice and really learn from that. 

On top of all that, it's a phenomenal group. We help each other out, it's a safe place to bounce ideas off one another, get some great feedback. I'm so thankful for Elevate.


JAN BEZZO

Shadow Dog Photography

“My biggest breakthrough has been realizing things are much scarier in my head than real life.”

“My biggest breakthrough from Elevate has been that things are really so much scarier in my head than they are in real life. Once I managed to push past the fear and do the thing. It's not as horrifying as I had thought.

The last thing that I've learned is that it's OK not to be the expert of everything and ask for help. I can be vulnerable and it's not a failure. It's a chance to learn something new. I've loved my time in Elevate. I've loved the members of the group, and I loved all the bonds that we have created. It's been an amazing experience.”


JILL FURLONG

Playful Paws Photography

ARE YOU READY FOR YOUR BREAKTHROUGH?

 

IT CAN BE AS EASY AS ONE NEW CLIENT.

Let me ask you something.

What would doubling or tripling your average sale do for your photography business?  What would your life look like if you knew exactly what steps to take in your business, reducing the stress and worry that you may be feeling right now?

Can you imagine what it would feel like to finally have the freedom and flexibility in your business and life so that you can take month-long vacations, spend Wednesday’s hiking with your dog, or finally leave that corporate job?

What would this be worth to you?

What You Will Learn in Elevate Will Continue to Build 

On Itself And Compound As Your Business Grows.

When investing in photography education, most people make the decision solely on price.  They assume that any photography business education will give them similar results. But if that were true then everyone would be successful, right?

What I like to look at is potential return on investment.

How many new clients would you need, or how much would your average sale have to increase, to pay for this program?  Many of our students find that just one or two additional clients more than pays for the full cost of this program. 

So that leads me to the investment involved in getting the support that your business needs…

In the past, if you wanted to work with me and this group of coaches, you would have had to travel to each of us and spend thousands of dollars at each stop.  For only a few days of support. 

But now, you can have 6-months of access to Elevate for only $1495, or $299 a month, if you prefer a payment plan.

At that price, it’s a no-brainer. Why? Because we'll help you create a business that not only serves you, but also serves your lifestyle and your bank account.

Plus, you can rest easy knowing we’ve taken out ALL the risk from investing!

The Guarantee:

Test-Drive The Program for 30 Days

When you enroll, you’ll have 30 days to go through EVERYTHING inside the program, and if for whatever reason… and I mean ANY reason… if you don’t feel like this was the best investment you’ve made in growing your business, simply email us and we’ll gladly refund your entire investment.

Payment Plan

6 Payments of $299

Pay in Full = ONE MONTH FREE

$1,495

Most Popular

  • 2 coaching calls per month with Heather
  • Quarterly calls with Nicole
  • Monthly bonus call with coaches
  • Three 1:1 Lifelines Per Session
  • Plug-and-Play Marketing Templates
  • Accountability and Support
  • Private Elevate Community
  • Complimentary Elevate Foundations Roadmap
  • Complimentary Hair of the Dog Academy Access

 

JOIN NOW

“So, I was previously in the Academy and I have done all the videos of the business of pet photography, but I hadn't done anything on the list. It was when I got into Elevate that I was really pushed to get out of my comfort zone and inspired to finally take action in my business.


KIM HOSHAL

Kim Hoshal Photography

AND BECAUSE I LOVE TO OVER-DELIVER... 

I’ve Got More For you:

When You Join Elevate You’ll Get

4 ADDITIONAL GIFTS

Designed to Help You Go Further, Faster!

Including:

BONUS #1

1:1 Lifeline Calls

In addition to the regular monthly coaching calls, you’ll get 3 additional Lifeline calls to be used when you need them. Perfect for when you REALLY need help from a specific coach but can't make their monthly call—or if you want 1:1 support with your stickiest challenges.

BONUS #3

Hair of the Dog Academy Membership

The Hair of the Dog Academy isn't just a fluff-filled membership. It's a proven roadmap that will take you from enthusiastic amateur to pet photography BOSS.

While you’re part of Elevate, you’ll have complimentary access to the Hair of the Dog Academy. 

OK, LET'S RECAP!

When you join Elevate, not only will you be able to start joining our live calls immediately, but you'll also have access to everything inside the Elevate program.  Including...

  • Regular  Coaching Calls to give you the support and guidance for where you are RIGHT NOW.
  • Breakthrough Resources for when you need extra support running a Facebook ad, or updating your website, or just about anything else!
  • Plug and Play Marketing Templates from our Elevate team.
  • The Community is so much more than another group - it's like handpicked business besties.
  • Three 1:1 Lifeline Calls with a coach.
  • Complimentary membership to the Hair of the Dog Academy.

And much, much more!

I've been told numerous times that I'm charging far too little for this program. But I'm committed to helping you succeed.  You can get started with all of this for less than the cost of a live, in-person workshop! 

ENROLL IN ELEVATE TODAY!

ALL THIS FOR ONLY $299/MO

or pay in full and get a month FREE

CLICK HERE TO JOIN

IT'S TIME TO MAKE A CHOICE.

Are you interested in building a profitable pet photography business, or are you committed?

What’s the difference?

If you are committed you will find a way to build a successful pet photography business. But if you're only interested you'll always find an excuse. 

If you find yourself saying "there are too many cheap photographers in my market," "no one will pay for pet photography," "my market won’t support this," or any of the other lies that struggling pet photographers tell themselves...please dig deep and ask yourself how important becoming a successful pet photographer actually is to you. 

And then, choose your next move.

If you already have a high-performing pet photography business that's breaking sales records, and you're living your best life... you don’t need this program - you need to be celebrating!

But, if your business isn’t bringing what you want it to bring to the table, or you're trapped in a pit of overwhelm, then your options are simple:

  • Option 1: You can choose to do nothing... and then of course nothing changes. The problem may even become worse.
  • Option 2: You can get 100% committed to becoming a successful pet photographer and take some action!

If you choose Option 1, go ahead and click over to YouTube for some cat videos, or whatever your distraction of choice is.  

If you choose Option 2, Elevate is your ticket to your desired destination, and applications are open now.

The sooner you get started - the faster you'll see results.

 

IN CASE THERE'S ANYTHING WE MISSED,

HERE ARE SOME COMMONLY ASKED QUESTIONS!

ENROLL IN ELEVATE TODAY!

ALL THIS FOR ONLY $299/MO

or pay in full and get a month FREE!

CLICK HERE TO JOIN

QUESTIONS?

Let's chat!  I'd love to learn a bit more about where you are in your pet photography journey, and help you determine whether or not you're a right fit for Elevate.